Rightly Realty

Charity Driven

Rightly Realty is the nation’s first and only 501(c)(3) nonprofit real estate brokerage fully licensed in all 50 states and Washington, D.C.

We will sell your home for zero commission, zero fees, and no catches in order to fulfill our mission of making housing more affordable for everyone and to increase charitable giving.

Our pledge: If we don't sell your home in 30-days for the price you want, you can cancel your listing with us and hire another realtor.

After we complete your sale, if you loved selling your home with Rightly and not paying any commission or fees, please support us with a donation of any amount so we can continue to help others. Also, don't forget to make a donation to your favorite charity from the money you just saved by using Rightly. Together we can make the world a better place, one home sale at a time.

Team Kevin

Rightly is lead by Kevin Gioia, a 50-state and Washington D.C. licensed real estate broker with over two decades of experience. Kevin was ranked #1 in CA for homes sold (423) and #11 in CA for sale volume ($165,421,115) in Newsweek's America's Best Realtors report.

Reaching #1 in CA was accomplished not by being 'better' than other realtors but by guarantying the highest possible sales price and that Rightly will donate their entire 6% commission and realtors' time to the client so their commission savings could be donated to the charity of their choice. Also, that there was no locked-in period for the listing agreement, so a client can cancel with Rightly at any time, for any reason, no questions asked if not 100% satisfied.

Robo-Realtor

How can we financially donate our realtors' time and commissions? Ten years ago, a realtor's role demanded extensive hands-on effort per transaction. Today, those tasks have become highly standardized and repetitive—perfect for automation.

That's why we built our proprietary AI and predictive modeling 'robo-realtor' software. It handles the bulk of the repetitive work—market analysis, MLS entry, pricing optimization, listing prep, buyer screening, scheduling, contract negotiations, paperwork, communications and more—allowing one human realtor to deliver the productivity of an entire office of realtors. With only one salaried human realtor needed per office (plus minimal overhead), we cover operating costs from voluntary donations and revenue from running co-working offices.

This structure lets us fully donate our realtors' time and commissions back to consumers. It's a sustainable, mission-driven model: technology unlocks massive efficiency gains, nonprofit status aligns incentives with affordability and giving, and voluntary support from clients and corporate partners keeps it going for everyone.

Guaranty

We're so confident you'll love using Rightly, that your listing agreement includes a bold, ironclad guarantee: If you're not 100% satisfied at any point working with your Rightly realtor, you can cancel your listing agreement for any reason, no penalties, no questions asked. It's all right there in writing, alongside confirmation of our 100% free-to-use realtor.

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Revenue

We keep our charitable mission operational from:

Operating co-working offices for professionals (Our La Jolla co-work office pictured)
Corporate & Private Donations
Nonprofit Grants

Team Kevin Reviews

Cecilia Cirimelli
SOLD: $3,172,000

"Kevin is wonderful. We will certainly use you again and will tell my friends about your great service and no commission."
Wanda Ferranti-West
SOLD: $910,000

"Yay... just sold our house with Kevin and his team. You guys saved us $45,000, amazing! I do not understand why anyone would use another realtor now. Two big thumbs up. "
Brad Jones
SOLD: $1,842,800

"We highly recommend Kevin! Why would anyone pay for a realtor now when Kevin and his team provide full services at no charge?"
Cynthia Montjoy
SOLD: $1,324,000

"When we contacted Kevin....it seemed too good to be true....Realtors for no charge, no commission? But it's true. Kevin listed our home on the MLS and it sold quickly at the price we wanted. "
Pam Anderson
SOLD: $465,000

"Kevin rocks! I couldn't be happier. My home sold in one week and they did all the work and saved me $28,000 in realtor fees. They were super helpful with any questions and responded right away. I referred my mom and she sold her home in 3 days."
Mary Ellen Wengler
SOLD: $1,150,000

"Why sell your home with anyone else when Kevin sells your home with no realtor fees? "

David Fink
SOLD: $1,050,000

"I wanted to send a note thanking you for selling our home. The sale closed yesterday, and the funds hit the respective accounts today. My home sold for $25,000 above my asking price and you stuck to your promise of not charging me a commission. You definitely exceeded expectations."
Todd Stewart
SOLD: $2,050,000

"When I first heard about Kevin's services, I didn't believe it. After going through the experience, I'm a believer! An entire team of folks were assigned to us that managed our entire sale and – best of all – we didn’t pay any commissions for their service. Take it from this reformed skeptic – try them, you’ll be happy you did!"

MOST SEARCHED NEIGHBORHOODS

0% Commission

No Catches

Charity Driven

Team Kevin

Robo-Realtor

Guaranty

Revenue

Team Kevin Reviews

Cecilia Cirimelli

Wanda Ferranti-West

Brad Jones

Cynthia Montjoy

Pam Anderson

Mary Ellen Wengler

David Fink

Todd Stewart

MOST SEARCHED NEIGHBORHOODS

Carlsbad

Chula Vista

Clairemont

Del Mar

Downtown

Encinitas

Kensington

La Jolla

Pacific Beach

Point Loma

Poway

Scripps Ranch

0% Commission

No Catches

Charity Driven

Team Kevin

Robo-Realtor

Guaranty

Revenue

Team Kevin Reviews

Cecilia Cirimelli

Wanda Ferranti-West

Brad Jones

Cynthia Montjoy

Pam Anderson

Mary Ellen Wengler

David Fink

Todd Stewart

MOST SEARCHED NEIGHBORHOODS

Carlsbad

Chula Vista

Clairemont

Del Mar

Downtown

Encinitas

Kensington

La Jolla

Pacific Beach

Point Loma

Poway

Scripps Ranch

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